Your buried idea
deserves a real shot.
You've spent years building other people's products.
The 90-day accelerator for corporate professionals who are done saying "one day."
The Problem
You've had the idea for years.
Here's why it's still buried.
It's not that you're not capable. You've built things that reached millions of people. The problem is you've been applying the wrong framework to your own idea.
The "one day" loop
Year 1: "When things slow down." Year 3: "When I have more saved." Year 5: "Maybe it wasn't meant to be." The idea didn't die. It got postponed indefinitely.
No system, just pressure
You know how to build at scale. But no one ever gave you the framework for applying your skills to your own idea — without blowing up your career to do it.
Reputation risk paralysis
You can't afford to fail publicly. The people who respect your professional track record — they'll see it. So you wait until it's "ready." It never is.
"I don't know if it's good enough"
That's not a feeling problem. It's a data problem. You haven't had a structured way to test it without betting the whole thing on one launch.
"I've shipped products used by 200 million people. But I can't figure out how to get 10 people to pay me for something I built myself."— Senior PM, FAANG. Now in Hobby Cohort 1.
Free Assessment
What's your Idea Readiness Score?
5 questions. 90 seconds. Get a personalised score (0–100), your readiness label, and a specific next step — delivered to your inbox immediately.
The Hobby Method
Five stages. 90 days.
One validated business.
Built on one belief: your idea isn't the risk. Your approach to testing it is. The Hobby Method gives you the same rigour you apply at work — pointed at yourself.
Who This Is For
Built for the executive
who's ready to stop postponing.
- 5+ years in a corporate or professional role (FAANG, finance, consulting, law)
- Business idea you've been carrying for 12+ months
- Currently employed or recently in transition with severance
- 10–15 hours per week you're willing to protect for this
- You want a systematic framework — not motivation or mindset work
- Targeting Western markets (US / UK / AUS) first
- Coachable — you know what you don't know
- Idea stage only — no clarity on what problem you're solving
- Student or pre-employment (different program for you)
- Already launched and looking for growth support
- Looking for someone to do the work for you
- Expecting motivation or emotional support as the primary deliverable
- Not willing to make and test decisions in real-time
The Program
Three ways to engage.
One 90-day commitment.
All tiers include the full Hobby Method. The difference is the depth of operational support — and what happens at the end.
- 90-day cohort curriculum (5 stages)
- Weekly group strategy sessions
- Private Hobby community (cohort only)
- Accountability framework + progress tracking
- Discovery call script library
- Offer design workshop
- 1:1 advisory sessions
- Operational audit
- Everything in Core
- 4× 1:1 advisory sessions (60 min each)
- Personal offer review and pricing audit
- Direct async access between sessions
- Priority review of discovery call recordings
- Custom 90-day sprint plan built for your specific idea
- Operational audit
- Everything in Premium
- Company C operational audit at program completion
- Business model review by the investment team
- Infrastructure setup assessment (CRM, funnel, email)
- Pathway to operational investment for qualified graduates
- Warm introductions to relevant investors and operators
- Post-program advisory retainer option
Applications Open
Your idea has been
waiting long enough.
Cohort 1 is limited to 8 founding executives. We keep it small so every person gets real operator time — not a seat in a lecture hall.
Or if you're already ready — email us directly to skip ahead.